الحصافة في انشاء أعمال لخدمة أصحاب النيافة  Stop seeking to create new industries! Create startups that targets tiny segments of an industry or business process

  

لم يعد من الذكاء اعتماد الطريقة التقليدية لتأسيس الأعمال التجارية أو الصناعية بشكل كامل شاملاً كل عناصر التكلفة،

فلقد أصبح الدارج هذه الأيام لصغار منشئي الأعمال أن يتم التركيز على الجزء الذي يتعلق بأتمتة الخدمات وتحويلها إلى تطبيقات ديجيتال وكذلك تطوير الخدمات التي تحسّن العلاقة مع الزبائن مثال على ذلك خدمة أووبر لحجز والدفع لخدمة التاكسي أو السيارات المستأجرة دون الإضطرار لإمتلاك أسطول من السيارات أو كفالة وتوظيف السواقين

With an app that offers a superior customer experience or new capability, a startup can enter the logistics business without actually purchasing warehouses, or facilitate transoceanic shipments without a single driver, truck, ship, or other expensive asset.
You’ve likely heard this story before, as Uber’s disruption of the taxi industry has been widely documented. 

What’s interesting, however, is how Uber completely changed the taxi industry not by competing with all aspects of a taxi service, but essentially optimizing a single aspect of it: the process of summoning and paying for a hired car.

Rather than seeking to create new industries like a Facebook or Google, many startups are targeting tiny segments of an industry or business process, rapidly disrupting established industries by avoiding the high-cost, asset-heavy aspects of these industries.

Just three short years ago, a New York City taxi Medallion — effectively a permit that allowed the holder to operate a NYC taxi — was worth as much as $1.32 million. The Medallion created an artificial monopoly, since there were only a limited number in circulation. But in a matter of months, the value of the Medallion tanked as Uber entered the scene, destroying that barrier to entry for people wanting to drive passengers around for money. Now, Medallions sell for as little as $500,000 — less than half their previous high.

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